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Briefly describe what the organization does
- its products, services, and reputation in
the marketplace?
What is the specific theme of the meeting?
What are the demographics of the audience?
Within the demographics, who will be the
target audience?
Please list any recent accomplishments,
recognized individuals or outstanding performances?
Please list any mottoes, favorite sayings
or commonly used quotes?
What are the most important challenges facing
the company or organization?
Who is the toughest competitor or outside
circumstance that stands in the way of success?
What is the most important objective Randy
should achieve with his program?
Any other remarks or comments that will
help Randy craft his program?
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